Free is an innovative international lifestyle company, producing a wide-ranging of Sensual streetwear with couture undertones collections. Since its creation in January 2015, Free has experienced extraordinary growth and has evolved from being a leading pioneer in streetwear into the world of premium casual wear, becoming a true alternative to the established luxury market. Free’s philosophy has remained the same as the day of its creation: Tyrice Hicks had envisaged a brand that would stand for passion, individuality and self-expression. The world is always changing, you can never be complete. Each piece derives from a process of enormous creative freedom, ensuring constant innovation.