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About the designer

BORN IN PRINCE EDWARD COUNTY, VIRGINIA IN 1992.

Tyrice GRADUATES with a degree in FAMILY AND CONSUMER SCIENCES WITH A CONCENTRATION IN APPAREL DESIGN AT NCCU IN 2014, shortly after graduation he STARTS HIS MASTER PROGRAM GRADUATION AT (AAU) ACADEMY OF ART UNIVERSITY.

FALL of 2014 HE ATTENDS AAU STUDYING FASHION DESIGN, AFTER JUST 3 SEMESTERS he makes A RADICAL decision to drop-out, and start his own label self entitled free™. the name got ENCOURAGED BY A 2015 SOUL SEARCHING SUMMER. 

The most important message Tyrice wants to communicate is:

MAKE YOUR OWN DECISIONS.

Fueled by his passion for both rebellious cultures and 90s aesthetic.

From the first collection on, music, art, cinema images and words have a substantial role in describing the kind of world Tyrice wants to project.  Free displays moods and statements about individuality and independence.

Equality important in Tyrice Rashad's approach and his long-lasting  journey  for innovation. The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references.