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About the designer

the year 1992, tyrice hicks was BORN IN PRINCE EDWARD COUNTY, VIRGINIA. all his life he hid his humbled origins of a leo all his life and decided to invent his own life. he was born to a traveling professor and nurse. this household would breed tyrice's aesthetic world for educating and being humAnitarian.  

Tyrice first feel in love with design when he attended north carolina central university in 2010. his second solo fashion show he got awarded most creative. in 2014 he GRADUATEd in FAMILY AND CONSUMER SCIENCES WITH A CONCENTRATION IN APPAREL DESIGN. Still young and 21,shortly after graduation he STARTS HIS MASTERs AT (AAU) ACADEMY OF ART UNIVERSITY.

he moves to san francisco FALL of 2014 to attend Academy of art University grad program. AFTER JUST 3 SEMESTERS STUDYING FASHION DESIGn he makes A RADICAL decision to drop-out, and start his own label entitled free™. the name got inspired by his rebellious attitude toward the fashion industry. tyrice rashad fell in love with the city  of san francisco when he went for the first time, a voyage made in attempt to ease the pain of his lover, to remain anonymous.

From the first collection on, music, art, cinema images and words have a substantial role in describing the kind of world Tyrice wants to project. Free displays moods and statements about individuality and independence.

Equality is important in Tyrice Rashad's approach and his long-lasting  journey for innovation. The designs are always looking for the now and tomorrow, even if they are inspired by historical or classical references.