Free™ is an innovative lifestyle brand based out of San Francisco. A true alternative to the established luxury market. Tyrice Rashad has envisioned a brand that would stand for passion, individuality and self-expression. The world is always changing you can never be complete. So that's why each piece derives from a process of story-telling to creative freedom and ensuring constant innovation.

Tyrice Rashad, along with his team of creatives, update the collection seasonally (Spring/Summer and then Fall/Winter) but the collections feature a seasonless look to match the cool summers in San Francisco. 


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Photo by Jimmy Gao.

Photo by Jimmy Gao.